Branding design is how a brand chooses to visually represent itself whether in a physical or digital sense through elements such as colors, fonts, logos, and other design elements. Branding design is an important part of creating a visual identity for a brand and helping it to become recognizable through consistent branding when appearing in spaces such as on billboards or social media.
What is Branding?
Icons are information. They express actions, ideas, or feelings. They communicate with minimal effort, in a universally (or widely accepted) recognizable way. Icons are direct, straightforward, and to the point. They are simple but accurate. They can be cute, clever, or slick.
THE ICON
Logos require black and white versions for design flexibility and timelessness, ensuring the brand's core message remains strong regardless of color, media, or complex backgrounds.
DARK AND LIGHT BACKGROUND
TYPOGRAPHY
Typography is the art of arranging and manipulating type to convey a message and make written communication legible
COLOR
Color psychology refers to a study of how different colors affect how humans think, feel, and act. Color theory is a set of principles for creating harmonious color combinations. It’s a mixture of science and art.
SECONDARY LOGO
The Secondary Logo is a simplified version of the primary logo. The objective behind this variant is to retain the essence of the primary logo while providing flexibility for use across diverse applications where the primary logo may not be suitable.
SUB MARK
The sub-mark usually excludes the business name text altogether, instead opting for simple graphical elements, shapes or icons that symbolize the brand. It is frequently used when the design must fit into tiny scales or when you want to establish quick brand recognition.